A Commentary On “McDonald’s Marketing and Ronald McDonald Come Under Fire”
February 21st, 2012 . by adminI agree with you…but…while I don’t think McDonald’s makes healthy food and cooking recipes, the point is that it is up to the consumer to make the responsible choice for himself (or his child). Ads that target adults influence children too, as your data shows; but how do you extend this fundamental idea of censoring ads that get kids to buy unhealthy food to any advertising that increases the rate at which parents buy kids bad food?
The solution is to target/educate/scold the PARENTS who serve this food to their children, and who likely eat it themselves.
The backlash is not so much a defense of McDonald’s as it is resentment of the implication that people can’t think for themselves and government has to protect them.
